Welcome to League of Fat Bastards (LOFB)
where we’re not just bastards for the sake of it – we’re bastards with a mission
Our goal? To shake up the status quo, make a positive global impact on men’s mental health, and redefine what it means to be a man, through sharing the love of cigars.
Headquartered in Miami, USA, LOFB is the brainchild of Adam Levine (not the singer!), an Aussie entrepreneur with a passion for pushing boundaries and challenging the norms.
LOFB is all about breaking down barriers, changing social stigmas, smashing the Mask of Masculinity (look out for Adam’s Audiobook on this!) and finding new ways for men to “chew the fat”… that probably answers a few peoples questions for sure.
We craft premium quality cigars in partnership with the world’s finest cigar manufacturers, so people can enjoy the relaxation of an excellent cigar and feel good doing so… in supporting brothers in need at the same time.
We make a tangible impact on our mission through our commitment to donate 40% of all net profits from the sale of our cigars directly into men’s mental health initiatives and charities. So we’re really putting the money where our mouth is… that’s our 40% GiveBack Promise!
who is a fat bastard?
A fat bastard is a dude who is strong enough to laugh whole heartedly, burst into tears, and be there for his bros. A fat bastard seeks to knock social stigma on men’s mental health by off the talk.
A fat bastard is you, us, and anyone who wants to connect honestly, change the world, and help our bros, while enjoying premium quality cigars.
Kick social stigma right up the ash!
Why can’t we easily talk about ourselves? We’ve been told to keep quiet. To man up. We’d rather stand up and knock this stigma off. We are sick of hearing about bros who can’t deal with it anymore because they don’t have anyone to talk to. That’s why we created a safe space where it’s okay to chill, unwind, open up, cry, share views, care for each other, laugh at ourselves, and ponder about the world while we share the love for premium cigars. That’s “cigaring” – caring through sharing the love of cigars!
How to be a fat bastard.
Keep it safe
We are here to chew the fat and spit the sh*t. We are not here to betray our bros. We will show you how to keep it safe and confidential. When you cannot, we will show you the door!
All bros are valid
We respect all fat bastards from every race, country, religion, social – financial status, sexual orientation, physical ability, and body shape and size! Hey, slim bastards are gorgeous too!
Be a dude's dude
Don’t be late. Return calls and messages. Don’t judge other bastards’ experiences in any area, either personal or professional. Be a good listener and always support dudes in need.
We are not here to betray our bros. We have will show you how to keep it safe and confidential, or show you out the door when you cannot.
We respect all fat bastards, from every country, race, religion, social-financial status, sexual orientation, physical ability, and body shape and size. Slim bastards are gorgeous too!
Don’t be late. Return calls and messages. Don’t judge other bastards’ experiences in any area, either personal or professional. Be a good listener. Keep the secrets. Always support dudes in need.
Light one up.
Lighten a bro up.
We bond over premium cigars, we help men in need. With 40% of our profit, we support a series of mental health initiatives for men who can’t make it alone. Just bring your best vibes and join our community by scanning the QR code you’ll find on your cigar ring or by signing up below. Good stuff, good deed, and best yet, it’s free!
For your best buddy and that buddy you don’t know.
Wind down with an LOFB premium 100% puro cigar and help a bro struggling with mental health. Join the league.
Meet our Proud Founder
Adam ('Ads') Levine
Meet our President USA and Americas
Rob Maneson
