February 17th 2024
LOFB Launch Party
W Hotel South Beach, Miami, Florida
On Saturday, February 17, 2024, cigar lovers, world famous tattoo artist, entrepreneurs, realtors, DJs, fashionistas, industry media insiders and a swag of very cool and socially minded individuals gathered from all parts of the USA at the exquisite W South Beach Miami for an evening of celebration at the Love LOFB Launch Party.
Guests were welcomed into the vibrant atmosphere of Irma’s Outdoor Lounge, where the stunning sunset of Miami Beach provided a picturesque backdrop for the event. The gentle ocean breeze added to the ambiance, setting the stage for an unforgettable “Only in LOFB” experience.
Throughout the evening, attendees were some of the first in the world to try the launch release of LOFB Serie-L cigars and savored the flavors of fine cheese & charcuterie, wine and spirits – carefully curated to match the profile of our bloody good cigars.
A big thank you to our amazing and brilliant sponsors for the evening: Drink Lagoon Bay, Helix Vodka, Askur Gin, Southern Wine & Spirits: Johnnie Walker US, and Ep Carrillo Cigars.
Hosted by LOFB’s North America President, Nha Kim, the launch party featured a special opportunity to meet and share in the deeply personal story of founder of LOFB, Adam Levine.
Guests also had the chance to learn about the craftsmanship behind LOFB Cigars and to discover the exceptional quality and flavour profiles of these handcrafted Nicaraguan cigars produced in partnership with the legendary family behind the White House venerable grandfather of the Nicaraguan cigar industry – Joya De Nicaragua.
More than just a celebration of life, the event also carried a heartfelt and meaningful message where Adam outlined our 40% GiveBack Promise and how LOFB is seeking to use the camaraderie which is a core feature of the cigar world to create safe spaces to encourage open dialogue between bros, and provide practical support for those in need.
We are excited to announce that we generated $1,200 USD sales from tickets and so with our 40% GiveBack of net proceeds, we are pleased to tell the world that a total of $525 was GIVEN BACK.
The night was filled with a mix of camaraderie, laughter, bloody good cigars and respect for the seriousness of our mission and we are just so pleased that we made our first “dint” in making a positive global impact in men’s mental health.
Be sure to look out for our next “Only in LOFB” event – coming soon to a city near you… Don’t miss out next time around!
